Tourism
Trust in proven experience, fully resourced.
We have over 30 years’ experience in the delivery of quality research,
underpinned by our specialist team and resources.
EMRS has consistently been the market research provider of choice for the Government agencies and industry bodies in Tasmania’s tourism sector.
EMRS has consistently been the research provider of choice for the key Government agencies and industry bodies representing Tasmania’s tourism sector, and among those responsible for protecting and promoting the state’s natural and cultural visitor assets. Our commissioned studies provide the sector with essential quantitative and qualitative evidence-based inputs into understanding the behaviours, experiences and preferences of local and non-local visitors. It has included large one-off population surveys, longitudinal tracking of results, and extensive depth interviewing. The results have assisted the assessment and strategic development of Tasmania’s tourism brand and visitor destinations, and their campaign advertising platforms. Our markets cover tourism-sector agencies and representatives; and management bodies of the state’s national parks and reserves, and its public gardens, arts and events.